Save your seat before January 18th
Get inspired at the only industry event on brand performance
A virtual summit by Launchmetrics to discuss the future of brand performance for the fashion, luxury and beauty industries.
Past featured leaders from
Head of Fashion & Beauty
Derek Blasberg is YouTube’s Head of Fashion and Beauty, and a New York Times best-selling author. He was born and raised in St Louis, Missouri, and attended New York University, graduating in 2004 with two degrees, Journalism and Dramatic Literature. His first job was as an assistant at Vogue, and in his career he has been the Editor-At-Large of Harper’s Bazaar and Vanity Fair’s Man on the Street. In 2016, it was announced he would be the host of the revamped 'CNN Style’ on CNN International, which profiled Karl Lagerfeld, Valentino, Tracey Emin, Emma Watson, Kendall Jenner, and Reese Witherspoon. In 2018, he joined YouTube in his newly created role. Derek is the author of a 2010 collection of humorous essays about etiquette, 'Classy: Exceptional Advice for the Extremely Modern Lady,’ which was translated into several languages and published in Asia, South America, and Europe. He published a sequel, ‘Very Classy: Even More Advice for the Extremely Modern Lady,’ in 2012. In 2015, he published ‘Bazaar: Models,’ a survey of the most influential faces in fashion history. Blasberg has been a staffer of the Gagosian Gallery since 2014, and is currently the executive editor of Gagosian Quarterly. He lives on New York’s Upper East Side with a dachshund called Monster.
Head of Southern Europe, Klarna
Francesco Passone currently serves as Country Manager for Italy as well as responsible for Klarna’s Solutions & Delivery teams globally. Francesco has been working at Klarna for 8 years in various positions and locations. Most recently he has led the launch of the Spanish and Italian market. Prior to this, he has been working for PAY.ON/ACI Worldwide, leading their global e-commerce consulting team covering payments and fraud management strategies for major international retailers and financial institutions. Francesco holds a Master Degree from Politecnico di Milano (Milan, Italy) and the Royal Institute of Technology (Stockholm, Sweden).
Founder, Chairman and CEO, FARFETCH
In 2008 José Neves launched Farfetch, bringing together his interests in fashion and technology, as well as his experience in design, wholesale and retail, to create a business that would celebrate and support the diversity of the global fashion industry. José has been involved in the fashion start-up world since the mid-1990s when he launched footwear business SWEAR. José later founded SIX London, a fashion licensing and wholesale company selling to 600 retailers worldwide. In 2001 José opened the renowned bstore, which won the British Fashion Award for Retailer of the Year in 2006.
Head of Luxury Retail, Google
Rupi joined the retail team at Google a couple of years ago from McKinsey, where she led the global digital retail strategy for 9 years. She is passionate about the global luxury and retail industry, and most recently has stepped up to lead the Luxury Retail team at Google.
Lush CDO and Product Inventor
Within Lush, Jack is perhaps best known as the man behind all things digital – including websites, apps and an in-shop till system. But he’s also the inventor of many of our best selling and iconic products, including Intergalactic, Black Rose and Dragon’s Egg bath bombs. Jack made headlines world over when he led the team creating The Experimenter video, and for taking a stance on Social Media for Lush. Driving new ways to connect with Lush communities online, he’s never afraid to challenge convention.
Beginning his career working alongside his mum (and Inventor of the first bath bomb in 1989), Mo Constantine, Jack grew up in the midst of a company that likes to shake up the industry. As Chief Digital Officer, Jack believes his part of the business should be responsible for finding tech solutions that make Lush (and the wider world) a better, fairer and more sustainable place.
Vice President, Global Digital Strategy and Social Engagement at NARS
Dina Fierro is a creative thinker and seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experiential marketing strategies for a multitude of brands, both agency and brand-side. As the Vice President, Global Digital Strategy and Social Engagement at NARS, she oversees key digital and social touchpoints globally, with a focus on innovation - inclusive of gaming, the metaverse and the virtual economies.
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WHAT TO EXPECT FROM
A meeting point for the industries' key decision makers
No one could have predicted the rapid changes that have put the fashion, luxury and beauty industries in a tailspin over the last 2 years. Whilst digital acceleration was on the agenda of conversations in brand boardrooms and internal company evolution, it is now at the forefront. What’s more, is that the brand itself has become perhaps the most valuable asset that a company can cultivate, as consumers look for affinity in values, activism and messaging when deciding where to direct their spending. It’s time to analyze exactly what the future of the industry looks like, and how brands can make smarter and faster decisions to improve their overall brand performance.
An interactive experience to connect with industry peers
Performance by Launchmetrics is a unique opportunity for absolutely anyone to connect with and learn from industry leaders, and join in an inspiring global experience from their own houses, offices and co-working spaces. Through 3 days of online content, attendees will get the chance to join exclusive communities tailored for the summit, as well as the ability to connect and network with peers in the same space. You will be able to pose your burning questions to our talented speakers, and participate in the live sessions as they run, contributing your thoughts by weighing in on hot topics and conversations. And on top of all this, just by signing up you'll get access to exclusive masterclasses from industry experts.
Speakers from last year
Authenticity is super key, sharing your core values, telling your story, I think telling your story is not only about the product itself but also about the people behind the project.
We as brands need to pay for [more innovative fabrics] and accept that we will have a lower margin for a while until we have managed to scale up production.
Everyone I speak to really wants to [make sustainability a priority] ... buying fewer things, beautiful things, that they’re proud of wearing a lot.
When people leave LinkedIn they feel kind of accomplished and purposeful because they’ve read all kinds of stories about what’s possible, and so for a brand to be able to catch someone when they’re in that mindset … I think that definitely will impact brand performance and sales.