Proenza Schouler team made 3.9 deliveries per sample on average during SS22, thanks to Launchmetrics’ real-time tracking capability.
Then, the team tracks and measures each sample send-out on our media monitoring tool, quantifying the return on its sample investment.
The data and insights gleaned from our tools are then shared with senior stakeholders to guide future seasonal planning and strategic initiatives.
Launchmetrics's Brand Performance Cloud is integrated into Proenza Schouler's sample management and PR monitoring journey. With our sample management platform, Proenza Schouler team is driving digitization and achieving operational excellency. Then, with our media monitoring platform, the team is consistently tracking its efforts by evaluating the editorial placements per sample send-out.
Find out how Proenza Schouler is making data-driven decisions using Launchmetrics platforms.
Launchmetrics is an invaluable tool. […] MIV has been a core resource in evaluating our editorial placements against our logistics budget and has been instrumental to our seasonal planning and strategy initiatives.
Tasa Stratis, Global Communications Director at Proenza Schouler